BY now your ten slides must be complete.
You have now taken five films and written about them.
These five films must have a quality thumbnail and be placed on your slides too.
The next step is to look at all advertising methods for your chosen five films - billboards, social media, twitter, etc. Screen shot and use these examples alongside your five films - it may be that you have two slides per film.
NOW Begin to research your own ideas.....read carefully the task below...
Create a new slide/ page and begin mindmapping ideas for your own product/s.
THE CLIENT:
21st Century Productions Ltd.
ABOUT THE CLIENT:
21st Century Productions Ltd is a medium sized independent film company with an annual turnover of 15 million pounds.
They specialize in producing high quality short film productions aimed predominantly at an audience aged between 17-25 years. The audience/customer is approximately 70% male and 30% female.
They have achieved a reputation in particular for producing films of the Horror/Thriller genre. It is this specialism that they wish to develop and promote.
THE BRIEF:
The company want to run an advertising campaign to increase ticket of their latest film release (You name the film). They want to produce a campaign that uses traditional poster sites at bus stops, motorway service areas and billboard facilities close to cinema locations.
The company also want to take advantage of digital advertising platforms.
Research data produced by the Data Detail Marketing and Research Company show that 70% of the target audience are more influenced by such advertising platforms.
Produce a range of visuals and proposals that present ideas for the Company’s consideration. The advertising must be appropriate to the target audience, be clear and effective in its message and cost effective.
Initial ideas and visuals should develop with the approval of the Company’s management team to produce a cutting-edge campaign that attracts the interest of potential customers and existing customers alike
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