Unit 21 - ALL evidence to be completed on powerpoint include mindmaps/ visuals etc

 Unit 21: Plan & Deliver a Pitch for a Media Product

• ON your powerpoint make sure you put all work produced under the following

 categories/ titles:

LO1 Be able to generate ideas for an original media product based on a client brief

1.1 P1 Generate Ideas  - mindmaps, notes

1.2 M1 Generate Ideas - mindmaps in greater detail and written comments in depth

 

 

How you will be graded:

Week 4

LO2 Be able to create a proposal and pitch for an original media product based on a

 given brief

P2 Create A Written Proposal 

•  Use the 7 point mindmap to assist you •

1. Create a new A4 Word Doc and type up your proposal for your product. 

It may be 2 pages

Headings: 

Purpose - what is your campaign about? Title of your campaign

Possible logs/ logo for your campaign

Form - what form are you creating - AV/ Audio/Print

Target Audience:

Who is your Target audience - demographics, physcographic, geographic, behavioural, what will appeal to your audience? 

Collect data to prove/ inform what you you want to do.  

Are they male or female? 

Explain this answer. What age are they? What will you put in your campaign/product so that it appeal to every member of your target audience?

 Choose - TV - AV, Radio - Audio, cinema, online, billboards, a combination of two or all three (choose at least two areas).

Budget- Cost, compare cost of other similar events- discuss - day- weekend - evening, sponsors, supporters?

Make a list of all the costs. How much will your film cost to make?

Timeline - deadline, schedule, gannt chart 

Success: What will make it successful? How will you make it a success for your community?

Generally discuss at the end:

How I will meet the needs of the Target Audience

My consideration of Legal & Ethical Issues

Themes

Setting / Locations

Personnel / Cast / Crew / Job roles

 Equipment

• How I will meet the needs of the Target Audience: What are the needs to your target audience. For example do they want to be educated, entertained or do they want to escape their everyday life? Is it a bit of everything? Do they just do everything that is popular - a mainstreamer?

• Demographics: Describe the typical Science Fiction demographic. Look briefly at age, gender, ethnicity, income, education and occupation

• My consideration of Legal & Ethical Issues: You must consider - Gender Issues: If your cast is all male then explain why. Diversity - Is your cast diverse, representing a multicultural society? Religion - Does your film touch on any religious issues. Could it cause offence? Libel - Could there be anything in your film which could be deemed libellous? Permissions - Do you need to get parental consent to film students? Location Permission - Do you require permission to film at your chosen setting? Copyright: permission to use another persons work in your production. 

• BBFC: What will the BBFC rating for your film be. Look up the BBFC criteria for this rating. How you are going to meet the BBFC film criteria for your production​?

• Concluding Comments: Sum up your proposal. Explain briefly how you have met the brief, what the strengths of your idea are and how much you hoping to work with 21st century productions in the future!!.

 

 

 

 

 

P3: Plan & Prepare a Presentation/Pitch

​Rough Sketches

M2: Make a list of potential client questions and answer them. Use the answers to amend your proposal

LO3 Be able to pitch ideas on a proposed media product and respond to questions

P4: Pitch ideas to a client 
M3: Show an understanding of feedback and be able to respond to questions

D1: Evidence evaluation of feedback to help develop idea